Chapter 7:Leveraging Secondary Brand Knowledge to Build Brand Equity
Chapter 7:Leveraging Secondary Brand Knowledge to...
Chapter 6:Integrating Marketing Communications to Build Brand Equity
Chapter 6:Integrating Marketing Communications to...
Brand Management05:Designing Marketing Programs to Build Brand Equity
Brand Management05:Designing Marketing Programs to...
Brand Management04:Choosing Elements to Build Brand Equity
Brand Management04:Choosing Elements to Build Bran...
Brand Management03:Brand Positioning and Values
Brand Management03:Brand Positioning and Values中国经...
Brand Management02:Customer-Based Brand Equity
Brand Management02:Customer-Based Brand Equity中国经济...
Brand Management01:Brands & Brand Management
Brand Management01:Brands & Brand Management中国...
Chapter 19 - Managing Marketing in the New World
Chapter 19 - Managing Marketing in the New World20...
Chapter 18 - Managing Transformation Marketing
Chapter 18 - Managing Transformation Marketing2010...
Chapter 17 - Managing Personal Communications
Chapter 17 - Managing Personal Communications2010-...